She shot to fame as the fake tan-loving, false eyelash-wearing, hair-extensioned queen bee of Essex.
But Lucy Mecklenburgh has ditched her signature style for a stripped-back new look in a striking sequence of shots from her Select Model Management portfolio.
Transforming from cute girl-next-door to vampy vixen in dramatic black and white photographs for a lingerie shoot, the 22-year-old former TOWIE star showcased her wide-ranging potential in the tasteful and artistic snaps.
Girl next door: Lucy Mecklenburgh has ditched her signature Essex style for a stripped-back new look in a striking sequence of shots from her Select Model Management portfolioWaving goodbye to her Essex girl look, the fitness entrepreneur was rocking an almost androgynous style with her dark brunette locks cropped close to her neck and slicked back from her face in an edgy style.
In one shot, Lucy looked worlds away from her days on The Only Way Is Essex, appearing to go au natural as she pushed back her hair from her face to showcase her striking make-up free features.
Wearing a simple tailored white shirt and skinny jeans, the brunette beauty looked every inch the wholesome girl-next-door.
Displaying her teeny-tiny waist in a satin half-corset and balcony bra, the fitness fanatic showed off the fruits of her labour in the gym as she positively smouldered into the camera.
Another rather racy shot showed Lucy posing in delicate lace underwear and a suspender belt as she worked her magic in front of the lens.
Model behaviour: Transforming from cute girl-next-door to vampy vixen in the dramatic black and white photographs for the lingerie shoot, the 22-year-old former TOWIE star showcased her wide-ranging potential in the tasteful and artistic snapsLucy signed to Select Model Management back in August, and since quitting TOWIE at the end of 2013, has been hard at work on her fitness brand, boot camp and fashion boutique.
And while the striking brunette is genetically blessed with her pretty features, she recently told MailOnline she doesn't have a complicated skin regime and prefers to keep things simple.
She said: 'I don't do much with my skin. I exfoliate two or three times a week and just use Simple moisturiser in the morning. If I get a spot, I use toothpaste on it, it actually works so well.'
True professional: Waving goodbye to her Essex girl look, the fitness entrepreneur was rocking an almost androgynous style with her dark brunette locks cropped close to her neck and slicked back from her face in an edgy styleAlthough Lucy has worked hard to achieve her svelte physique through diet and exercise, the 9st 5ft 6in star admitted she got 'too skinny' in the wake of her painful split from her TOWIE co-star fiance, Mario Falcone, last April.
She told MailOnline of her healthy approach to life: 'I think it's normal for people to lose weight through anxiety after a break-up. I would just advise women to not overdo it.
'I feel more confident, I am aware of what I eat and I have so much more energy.'
Her typical daily diet now consists of eggs with smoked salmon for breakfast, sushi or salad for lunch and fish or meat with quinoa and vegetables for dinner, all washed down with lots of peppermint tea.
Dare to bare: Another rather racy shot showed Lucy posing in delicate lace underwear and a suspender belt as she worked her magic in front of the lensReminding us that she's still mortal, Lucy has a treat day and loves a huge bowl of spaghetti bolognaise with lots of cheese, as well as a piece of apple crumble or chocolate brownie with her Sunday roast dinner.
She added: 'I love going for drinks with the girls, it's how I relax after a long day. I just opt for vodka and steer clear of sugary cocktails.
'We need to realise that we are just addicted to sugar, we don't need it. I banned it for two weeks and never craved it again.'
Pretty as a picture: While the striking brunette is genetically blessed with her pretty features, she recently told MailOnline she doesn't have a complicated skin regime and prefers to keep things simple
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