He isn’t short of a few admirers thanks to his muscly physique, cheeky smile and perma-tanned physique.
But when Tom Daley's best friend Sophie Lee decided to share her appreciation for his form by posting a snap of his derriere in the shower, the Olympic Bronzed medallist failed to see the funny side - and ordered her to rip it down.
However, grabs of the snap circulated the internet leaving Tom, who fronted Saturday night diving show Splash!, worried about the repercussions on his career.
The series ended earlier this month and the finale peaked with 4.4 million tuning in - compared to 6.5 million viewers for the final last year leaving show bosses considering its future.
Best pal Sophie, 20, and the 19-year-old athlete, often play pranks on each other, and are so close that she was the first person he confided to about coming out.
A source told The Sun newspaper: 'Tom knows Sophie was larking about, but he is concerned about his reputation.
'He's supported by sponsors like Adidas who expect him to behave in an appropriate manner. He is also the face of a major ITV show.'
Tom is believed to have goaded Sophie about taking 107 selfies on his iPhone. He is also thought to have taken embarrassing photos of her but deleted them too.
The Jonathan Ross Show, Tom said: 'Just telling one person made me feel so much better, just that one person took a weight off my shoulders.'
'I told Sophie my best friend first as I knew she'd be really accepting of it.
'She's been so supportive and there for me.'
After Tom revealed his news of his sexuality via a YouTube video, Sophie tweeted him: 'Proud of you. I will always have your back x.'
The pair attended Plymouth's Eggbuckland Comprehensive school together.
An ITV spokesowman said: 'It's personal and nothing to do with the show so we wouldn't comment.'
MailOnline contacted Adidas for a comment.
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