British women spend an average of 14,000 hours taking care of their hair during their lifetime, that's over one and a half whole years of brushing, washing, blow-drying, straightening, curling and cutting.
And the reason?
To attract men. A staggering 89 per cent of the women think men find them most attractive when they have a big, bouncy blow-dry; arguably the most time-consuming style.
Your royal hairness: Women spend 14,000 hours perfecting their locks, according to a survey, - and we rate Kim Kardashian's, left, and hate Miley Cyrus's, right
But it seems the ideal man-pulling hair isn't an achievable everyday look, with over 30 per cent of women admitting they settle for sleek and straight as their go-to do of choice.
Miley Cyrus' double top-notch and Britney Spears' shaved head were voted the worst celebrity hairstyles, both receiving 30 per cent of the vote.
TOWIE star Lauren Pope, founder of Hair Rehab London, which commissioned the survey, said: 'It's astonishing to hear how long women spend on their hair each day. Having great hair needn't take very much time.'
Celebrity hairdresser Mark Hill says this season is all about the up-do. And the good news? It is super easy to do yourself.
'A staggering 65 per cent of us haven't changed our hairstyle in five years!
'A key trend for hair this season is the power-plait, and it couldn't be easier to achieve,' he said.
If that's too complicated, Mark says the sleek pony is also a hot trend this season.
He said: 'Simple, sleek pony tails have been seen all over the catwalk this season.
'Release your inner supermodel with this up-do, and prove once and for all that this hair trend should no longer be banished to the gym!'
Lauren Pope has provided some nifty time-saving hair tips, to ensure you're always happy with your locks, no matter how little time you have to play with them.
Faux pas: Britney Spears's shaved head, left, was voted the worst hairstyle in the studied carried out by the hair company of TOWIE's Lauren Pope, right
LAUREN POPE'S TIME-SAVING HAIR TIPS
Plan your hair how you would your outfits, that way you know exactly which tools you’ll need and you can have them ready
Pre-style your clip-in extensions the night before, that way you can clip them in and go
When you haven’t had time to wash your hair, simply pull it into a high ponytail and use a clip-on bun for an on-trend look in minutes
No time to wait for a timely hair treatment? Leave the treatment in your hair and braid hair with a clip-in plait to disguise it. That’s a treatment on the go!
Use Ombre clip-in extensions or an ombre clip-in wrap ponytail when you haven’t had time to visit the salon for a hair makeover
Pre-style your clip-in extensions the night before, that way you can clip them in and go
When you haven’t had time to wash your hair, simply pull it into a high ponytail and use a clip-on bun for an on-trend look in minutes
No time to wait for a timely hair treatment? Leave the treatment in your hair and braid hair with a clip-in plait to disguise it. That’s a treatment on the go!
Use Ombre clip-in extensions or an ombre clip-in wrap ponytail when you haven’t had time to visit the salon for a hair makeover
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